Job Summary:
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Role: Digital Marketing Manager - SaaS
Location: Madurai
Job Type: Full-time
Experience: 7 to 15 Yrs
Job Description: Plan and execute all digital marketing campaigns, including email marketing, social media, and display advertising. Design, build, and maintain our social media presence across all digital channels for our Saas product Bautomate
Key Responsibilities:
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Responsibilities:
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Manage CRM system integrations and data flow, ensuring data quality and consistency.
• Develop and implement marketing techniques that will drive new customer acquisition and retention.
• Monitor relationships with existing customers through CRM systems and ensure the CRM system provides an effective sales funnel.
• Research and implement best practices in CRM, data flows, and data quality.
Requirements:
• 7+ Years of Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience with CRM software and managing CRM data.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.