About Client
The client is a renowned neutral digital infrastructure player transforming and offering next-gen digital connectivity solutions for businesses and institutions. However, the client has been facing certain challenges in getting accurate insights into customer behavior, preferences, and patterns and determining peak times and areas of high traffic. These insights will eventually help in tailoring services, better-allocating resources, making strategic decisions, identifying the best times and locations for promotions, and so on.
So, the client approached us to build a comprehensive solution to get a complete picture of footfall analytics for distinct shopping malls, stores, and brands worldwide. With our perfect integration of AWS platforms and the Power BI dashboard solution, the client was able to pave the way for its users to attain advanced data collection and visualization to drive ROI by improving operational efficiencies and visitor experiences